One thing is undeniable, Rolls Royce is one of the luxury cars and luxury in the world. Rather, the exception of the gold plated Porsche, not a car that could compete with Rolls Royce in the luxury and upper them.
Historic Journey of the Rolls Royce began in 1906 in the UK, with the first handshake between Charles Stewart Rolls and Frederick Henry Royce. Immediately after laying the foundation for the brand, its criteria were producing the most perfect car in the world. With that criteria, it has shipped the first car to carry the name Silver Ghost the same year. For details and superior performance compared to the other cars at the same time, Silver Ghost quickly became the first product of its success.
Like other automotive companies, Rolls Royce shifted from automobile manufacturers to produce engines for war planes in World War One. A few lines of aircraft using its engine may be mentioned as The Eagle (plane line half favored allies use). After the war, Rolls Royce built a research center of the engine details and set a world record with the launch engine "R" can be used in both automotive and aircraft. Also, after the war, its products are favored by the vast number of customers more. Due to high demand, Rolls Royce has opened the 2nd plant in Massachusetts (USA).
1931 Rolls Royce resoundingly when Bentley and this acquisition is a success of its masterstroke. This acquisition helps to develop profitable brands both 2. Also, in a long time, the engine of Bentley and Rolls Royce are also identical.
In the second world war, the engine "R" has been the development of the Merlin engine and continue to be favored British Army used fighter. However, at this time, a major loss is the death of its co-founder - Royce died in 1933, aged 70 years.
After the war, Rolls Royce back to the goal of becoming the leading car brands in the world. With sales on the rise, the company continues to open factory in Crewe. Cars launched in this period is Silver Wraith, the last car produced with bodywork from a place other than the basis of the firm. Then, all of Rolls Royce cars are produced absolutely no need to put more outside.
The strong development of the Rolls Royce 40 years, 50 centuries ago has helped the company decided to expand the influence and acquired Bristol Siddeley, one of the leading companies in manufacturing aircraft engines, in 1966 . Also, in 1950, the company also launched 18 Phantom IV, the unique vehicle is used only for the British royal as well as heads of state.
From the 70s, Rolls Royce in the state of financial crisis. With the failure of the contract to develop jet engines RB211, the government decided to nationalize the company, but that did not help revive the brand. By 1973, the government decided to separate the production of aircraft engines and cars into 2 separate arrays to help develop the aircraft industry.
Rolls Royce Motors was acquired by Vickers PLC in 1980. Shortly thereafter, the Rolls Royce Silver Spirit was released in 1981, became the first car of the new brand. It has opened a new production company, with younger customers and safer.
The takeover of Vickers ended the year 90, when the company was sold for nearly another big one in the automotive industry: BMW. However, at that time, Volkswagen also want to buy this brand. Finally, 2 car company had a reasonable deal, have in hand BMW Rolls Royce brand, while Volkswagen owns Bentley. Thus, in January 2003, Rolls Royce and Bentley has officially separated from each other to become a small part of two giant brands in Germany.
Product, now Rolls Royce cars do not grow much, they only have 3 main products Wraith, Ghost and Phantom.
Rolls Royce Wraith
Wraith is a high-end cars than its Ghost. Launched in 2013, competing objectives that this car is the Bentley Continental targets, although their prices are much more expensive: $ 300,000.
With a 6.6 liter engine, V12 with 624 hp power and torque from its new 590, the Rolls Royce mark can reach 62 miles per hour in just 4.6 seconds from the beginning. The car also marks the combination of technology with satellite rescue with cars using GPS as a map data to accurately predict the terrain ahead.
In addition, the modern luxuries of cars and is also expressed in the cabin with voice recognition technology. Moreover, like any other Rolls Royce, the interior of the car is also made entirely handmade with luxurious materials.
Rolls Royce Ghost
Ghost is one of its other cars. Launched in 2009 at the IAA Motor Show in Frankfurt, Ghost has expanded the scope of the client brand. In addition, vehicle manufacturers are also expected to increase its sales, while retaining elegance typical of Rolls Royce, but at a lower price than the Phantom and Wraith: about $ 255,000. With a 6.6 liter V12 engine twin turbo, the car can generate power equivalent to 563 hp. In addition, the company is going to launch new car lines with fewer emissions, in line with Euro 5 standards for environmental friendly.
Rolls Royce Phantom
This luxury car launched in 2003. This is the Rolls Royce produced under the ownership of BMW. BMW only produced with a certain number of 10,000 units. But so far, only sold 4,000 Phantoms. One of the main reasons is its hefty price: about $ 470,000. Also, this is one of the most luxurious cars in the world with all the details are handmade, from the interior to the engine. The luxury and price so that Phantom has almost no competitors except Maybach, a product for the elite of Mercedes Benz. However, although there is no competition, the class with the target customer is fully elites, the consumption of this car is a difficult thing is quite easy to understand.
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