Honda has unveiled the Acura brand will take place 28 years after the world revolves around the North American market. Honda is planning to introduce this vehicle to market in 2014, Russia and Ukraine, Brazil and the Middle East in 2015. The Chinese market has also appeared under the brand name of Honda abetting native.
Currently, the Acura sold 176,000 vehicles worldwide, including the U.S. and Canada made up to 156 216 vehicles and 17 154 vehicles. China and Mexico are calculating that its sales reach.
CEO Jeff Conrad Acura of America insist that introduced the MDX crossover in the two aforementioned emerging markets is a major step in the global market.
Honda executives say they aim Acura sold 200,000 units in the coming time. As in other markets, such as Russia and China, the Japanese automaker is expecting big cars like the MDX, TL, RLX will ensure effective implementation of sales as expected. For example, the MDX is one of the favorite products of the rich Russians in recent years.
Acura MDX - favorite product inCurrently, Honda is only obstacles in the logo of the Honda or Acura NSX sports car appeared in 2014. Although the target market of the NSX will not disclose but not fun when a second vehicle is attached to the brand logo. NSX introduced the first generation in America was brought logo Honda, but Honda spokesman stressed that the above-mentioned sports car being developed and assembled in the U.S. as an Acura product. It is also considered as a symbol of Honda North America in particular and Honda in general.
Honda NSX or Acura NSX?
In another move, expected expansion of the Acura seems underdog than what expect Nissan luxury brand Infiniti, Nissan's CEO unwanted sales of Infiniti vehicles can be increased from the current 170,000 to 500,000 vehicles in 2017.
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