Car Angkor - Cambodia's answer
"It's hard to imagine the Cambodian people themselves produce their own cars" - Bangkok Post comment.
Before Cambodia Angkor Car models launched earlier this year, the country is still considered a country with low technical level, little chance of joining the world automobile manufacturers, especially when neighbors Thailand has become a hub for car manufacturers throughout Southeast Asia. Angkor Car is the result of the answers the auto industry "mystery" of Angkor country.
Director of Development Heng said the Angkor Car price not less than $ 10,000, but the company has not officially decided price. The number of cars expected to sell this year has not been disclosed.
With the design of small urban cars, the advantage of the Angkor Car is flexible, easy to control on the narrow streets and crowded around. Electric motors saves gas, the fuel that is expensive doo capital of the country.
In addition, the car also minimizing noise emissions and the environment. As reported by the manufacturer, Angkor Car has a maximum speed of 60km / g and capable of continuous running distance 300km after one charge.
And the price of about $ 10,000, Angkor Car will be suitable for the majority of urban consumers, as well as evidence of the ingenuity of the people of Cambodia, reverse prejudice of many people.
New land
Cambodian car market are starting to draw attention to the international car manufacturers. Car registration number plates in 2012 doubled compared with 2006, to 231 352 units of various types. The trend to buy luxury cars also increased to 27% (which is the figure of 2011 compared to 2010, as announced by the World Bank).
A series of high-end car brands started to attack new markets of Southeast Asia, where one of his predecessors as BMW. The brand's luxury car showroom German first genuine in Phnom Penh since December last year, while the Mazda banderole flight flutter on the streets of Cambodia's capital to prepare for the "boom "Mazda of this year.
In 2012, one of the Toyota distributor in Cambodia that has sold about 800 vehicles - a record number of over 500 vehicles sold in 2011. Ford is also increasing sales 15% in Cambodia in 2012 compared with a year ago.
"The number of cars in Cambodia still lags behind many other countries in Southeast Asia, but will increase in the future with the growth of the national economy is very bright" - Mr. Hiroshi Suzuki expert of the Institute of Cambodia Business (Business Research Institute for Cambodia) to do so.
Along with the trend of investment in the automotive industry in Thailand to supply markets in Southeast Asia, many major automakers began redirecting a flow of investment into the country Angkor. Hyundai opened an assembly plant parts worth $ 62 million in special economic zones Koh Kong in January 1/2011.
Just last year, Ford opened a factory assembly parts in Preah Sihanouk province with capacity of 6,000 cars / year for the local market.
Before that, May 9/2012, BIW British company signed a cooperation agreement with ACICA Company of Cambodia to build a car factory is located in Preah Sihanouk with output up to 300,000 units / years to not only provide the domestic market, but also for the ASEAN region and some other markets in the world.
The contract value of up to $ 2 billion and planned, in the next three years, the plant will be officially put into operation, production cars "made in Cambodia" in small cars, with soft prices from 7000 USD / pcs.
Black market barriers
Angkor Car Interior
One of the problems that consumers face Cambodia is very high compared to the prices of consumers' ability, which causes higher taxes. With a number of new models, Cambodians have purchased for twice the price in some neighboring countries.
Currently, Cambodia is one of the countries apply tariffs on imported cars is high in the world, of which 45% excise tax, 35% import duty and 10% value added tax.
The downside of this policy is the emergence and existence of the imported car market that no genuine business world often called the black market. There, the car was imported to Cambodia fraud cost, the maximum tax discount over the original price and this makes the competition between the imported genuine and non-genuine tough .
Consumers buy genuine imported vehicles with lower initial cost but suffer the after-sales services.
Besides the healthy competition of distributors, Cambodia car market is dominated by a large share of the car market.
Sales Director of a major distributor in Cambodia Ford said that the demand of imported car market is growing quite fast, about 20-25% / year (from 2009), and increased black market to 30-35%.
According to expert estimates, the Mercedes-Benz sold 20-60 units / year in the Cambodian market genuine way, but in the 1950s, automakers three-pointed star has consumed at least 400 cars / year in Cambodia. There are about 2000-3000 Mercedes Outstanding in Cambodia, of which two thirds are buying from the black market.
These factors are barriers to the development of Cambodia's car market to the government is trying to unload. Speaking at the International Automobile Exhibition Phnom Penh first time (from 15 to 17/3), the Minister of Commerce of Cambodia, said the cars are produced annually in the ASEAN region will exceed 2 million units after the whole region into a unified block and Cambodian car industry will flourish after 2015 - the time of the establishment of ASEAN Economic Community.
No comments:
Post a Comment