The German carmaker said the "phenomenon" is not so prestigious brands bring, the main reason is because Audi was "holding" the consumption trend of customers by focusing on expanding markets especially developing small SUV models that focus on the Q3 compact SUV. Meanwhile, rivals BMW and Mercedes-Benz to promote the development of the Hatchback model.
The sales growth in the segment of premium cars in India, focusing on the big cities like Mumbai, Delhi and Kolkata - where some of the country's second richest.
"For us, the first priority is the SUV, then to the sedan and hatchback" - Michael Perschke, Director of Audi India branch exchange with Bloomberg magazine. "India is a land Water that SUVs are many advantages to developers. "
According to statistics, sales of Audi India vehicles by 43% to 9,350 units, while BMW fell 9.5% to 8,686 units and Mercedes-Benz fell 5.4% to 7015.
At the end of this decade, India is expected to become the largest automobile market in the world and 3rd in that time also, the demand for luxury cars in recent times can increase. Currently, India is ranked No. 6.
Audi is expected to increase by 40% in sales in India this year and 45% in 2014. In addition, Audi will be open 8 agents in major cities such as Rajkot, Lucknow and Vadodara. Audi currently has up to 25 sales agents across the nation, including 9 facilities located in 5 biggest cities. Meanwhile, BMW and Mercedes have 28 agents with 33 agents.
Mercedes is the luxury car brand's first German attack on the Indian market in 1995. By 2007, BMW began opening factories here, followed by fellow automaker Audi. Mercedes is leading carmakers in luxury car segment in India until 2009, the title belongs to BMW.
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