The Japanese automaker is having trouble in China

 

Sales of Japanese automakers in China in the first 3 months still can not fully recover from the slump of last year.Earlier last week, Mazda said sales of its partners in the largest car market in the world has decreased by 21.5% in the quarter compared with the same period last year I/2013 before.
Nissan also released a statement decrease by 15.1%, while Toyota and Honda have decreased by 12.7% and 5.2%.
"Although the percentage decline over the same period has improved, but sales of the Japanese automaker is still down about 10%. This means that they will have to continue to compete for market share. We think that, in the next 2 years, the situation is still not clear to them, "said Masatoshi Nishimoto, a senior analyst at IHS Automotive says.

September last year, the Japanese automaker has suffered heavy losses in terms of sales, after wave boycott Japanese goods boom in China, due to a dispute between two sovereign nations. Besides, the big competitors such as Volkswagen and General Motors have also created a lot of difficulties.
As a result, the market share of Japanese automakers fell to 12.5% ​​at the end of last February, compared with 16.4% at the end of last year. In contrast, the share of the German automaker increased from 18.4% to 19.3%.
Honda recovery
Of the Japanese brands, Honda is a company with the best effort to recover this year, partly due to the strong growth of the CR-V crossover launched the Chinese market in 2012.
According to statistical data of the Association of Chinese automobile manufacturer, vehicle CR-V sales increased by 50.2% over the same period, sales doubled sedan.
"New CR-V is a big help with Honda, where many customers are turning to the German cars, Korea and the U.S.," said John Zeng, director of consulting firm LMC Automotive Asia - Thailand Binh Duong said. Through the first three months of the year, sales of the CR-V model up 7% to reach 36 657 vehicles, accounting for one quarter of total Honda sales.
Meanwhile, Nissan is based on the Chinese market than other Japanese automakers. Last year, Nissan and partners sold 1.18 million vehicles here, accounting for 24% of global sales. So, the 2nd largest car manufacturer in Japan are working hard to gain market share in the most populous country in the world.