Thursday, April 18, 2013

Michael Schumacher becomes the brand ambassador Mercedes

 
After leaving Formula one (Formula One - F1) 2nd Michael Schumacher has signed a long term agreement with Mercedes-Benz to become the brand ambassador of the three-pointed star.

Accordingly, Schumacher will work together with Mercedes-Benz in the research, development and improvement of the safety features of the system "smart drive". The technology in the category "Drive Smart" including improved night vision, intelligent cruise control, hit the steering wheel and brake with automatic LED headlights.


                              Schumacher continued long-term commitment with the Mercedes-Benz

F1 legend will have his debut on his new position on 01/05 next. Before that, his fellow racers Sebastian Vettel also became Director of Infiniti performance.

"The future is what interests me more than the present and the past," Schumacher said. "In F1 career, I always said that was not allowed to fall asleep with the win, which need continuous improvement efforts. Therefore, I often feedback to help improve the technology applied to control my car and there is also the accumulated experience for yourself. That is why I served as an expert in the development of driver assistance systems for both racing and road car application. "

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