A lack of clear leadership will cause serious damage to any one company or a large corporation. This is not the exception to the car industry. Until today, the history of the automotive industry has recorded so many successful CEO Dan Akerson as GM - always popular in the press with his charity work, and Sergio Marchionne of Fiat - Chrysler has done wonders with the back of the Jeep line, and Alan Mulally has changed the whole history of Ford.
However, the director was not always done his job well. CNN America gave a list of 10 worst CEO in the history of the automobile industry of the country.
1. Henry Ford
Ford Motor Chairman period 1903 - 1918 and 1943-1945.
Known as a genius inventor, but at the same time Henry Ford was one of the CEOs were rated "poor". During his run, he had never believed in any public accountant, and therefore, he did not fully understand the income and expenses of your company within a year is how much.
Rigidity is further demonstrated when he refused to change the style of the model T products, although their sales were plummeting. Then, when A decision model launches, Henry Ford produced an abrupt stop 17 months to prepare. This is too long a period of time. GM took advantage of this opportunity to upgrade their designs and pass Ford to take the lead position.
After the death of his son, Edsel, Ford increasingly difficult to focus on running the company, so he resigned and supported his grandson Henry II came to power.
2. K.T. Keller
Chrysler Corp. Chairman period 1935-1950.
Originally a mechanic, so for the management of a large corporation such as Chrysler, Keller will inevitably make mistakes. Organizational Chart of Chrysler at that time there was no connection between the center of the group and the other parts, making them no different from the discrete machine. The greatest contribution of Keller is changing the automotive design with a higher hood, because he said that Americans love the hat while sitting in his own car. Authorities later stage, Keller has made deep in the Chrysler obsolete for decades.
3. Fred Donner
CEO of General Motors period 1958-1967.
Donner has said you can not have everything in my car, so a car is relatively combination of technical achievement at the time. Also for that reason, instead of producing a vehicle towards technical perfection, his desire to produce the perfect car financially. The relative is also why Donner cause of the Corvair failed miserably in improving the technology behind the engine.
4. John Z. DeLorean
CEO of DeLorean Motor Group stages from 1975 to 1982.
After investing $ 200 million in the production sports car is made entirely of stainless steel, DeLorean decided to open a factory in Northern Ireland. Also here he discovered that making money is much easier than designing a car. Chi is so much money that can not make a sale DeLorean drowned in risk capital crisis and became the object of the FBI investigation. In 1982 he was charged with conspiracy to smuggle cocaine into the United States with a total value of up to $ 24 million. Although he was later acquitted, but his company's collapse inevitable. And now we only know the brand DeLorean in Back to the Future films are quite famous.
5. Roger Smith
CEO of General Motors period 1981-1990.When Smith took office, the GM accounted for 46% market share in the U.S., and when he left, the figure is only 35%. During his tenure, he has a lot of wasted effort to attempt to diversify, automation, reorganization apparatus and test new products. And all that after Smith left the team to be a low-quality work, a successor unqualified and has a debt mountain group to the brink of bankruptcy in 1992.
6. Bob STEMPEL
CEO of General Motors period 1990-1992.
STEMPEL came from his army and the GM to address the consequences of leaving Smith. But his effort was not enough to overcome the mistakes of his predecessor. A recession was official then pushed GM to the brink of bankruptcy. STEMPEL has a restructuring plan, but can not become a reality. During this time he also lost the trust of the board of directors and his machine fell into a historic coup. 17 years later GM changed the cumbersome apparatus thanks to the financial help of the federal government.
7. Bob Eaton
CEO of Chrysler period 1993 - 1998, co-chairman of DaimlerChrysler period 1998-2000.
The first half of the term, Eaton is regarded as a hero to bring a boom in the production of light trucks, with a wide open market for pickups, Jeep and Chrysler minivans. But he has failed to Daimler-Chrysler combination. Eaton has made nearly bankrupt Chrysler, soon after which he retired and moved to Florida with a fortune of tens of millions of dollars invested in securities. Over seven years later, Chrysler was considered worthless.
8. Jürgen Schrempp
Chairman of Daimler Benz period 1995 - 1998, co-chairman of DaimlerChrysler period 1998 - 2000, DaimlerChrysler chairman of the period 2000-2005.
As a great thinker, Schrempp intend to build a global empire when buying Chrysler for $ 38 billion in 1998. But he was just as good in planning, implementing it is another entirely. He was not able to find common ground with colleagues in the U.S. and Germany. Chrysler continues to close the chain lead times on his dragon. And after a lot of effort, Schrempp abruptly resigned, leaving Chrysler in endless difficulties.
9. Jac Nasser
CEO of Ford Motor Corporation period 1999-2001.
Ford embarking on reconstruction after long-term crisis, Nasser put all efforts to change the image of this group. Determination will focus on the cars for the majority of customers, he choose to invest billions in new brands to compete with Volvo and Land Rover. Use every measure to reduce headcount and improve job performance, he also applied a personnel evaluation system is extremely harsh. Unfortunately for Nasser when he took over the company at a time of deep recession and the economy is wrong inevitable.
10. Henrik Fisker
CEO of Fisker Automotive period 2009-2012.
Like many other leaders, Fisker had a great plan for the company he co-founded, and his dream is to produce 100 thousand cars 1 year. For Fisker to design a beautiful car is not difficult, but he had difficulty with the technical issues as well as auxiliary systems of the car. The release of the new models and the failure of his company of course heavy losses. In 2012, Fisker resigned and his successor had a hard time finding funding from abroad.
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