- Brand Zinoro the BMW will launch the first models in Guangzhou Exhibition of 2013.Not long ago, Mr. Ian Robertson, director of sales and marketing of BMW, will reveal the new label founded with partner Brilliance China. According to news site Leftlanenews, BMW will mark the official launch of the 2013 car exhibition held in Shanghai last April.
Some rumors in the Chinese media said the brands of BMW and Brilliance will be called Nuo Zhi. In Chinese, Zhi Nuo means equivalent to the word "promise".
However, according to a new leaked document published by Worldcarfans, the BMW brand has Zinoro name. Under the plan, the model of the brand will be alternatives to conventional BMW product line. The goal of the new brand to compete with the corporate brand Qoros Chery.
Expected Zinoro will introduce the first model in Guangzhou Exhibition in November 2013 to take place. After that, the car will start being sold on the market next year.
Product label debut Zinoro likely to be equipped with electric drive, which promises to bring the highest quality. Said the leaked documents, the first car will own a modern design and an emphasis on comfort and convenience features.
BMW expects the new model of brand Zinoro will play a key role in boosting sales in China. According to BMW, China is on track to develop policies to encourage the use of alternative energy vehicles.
The model of Zinoro will be produced in the factory between BMW and Brilliance joint venture in Shenyang, China. Brand Zinora may produce new versions of the BMW X1.
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