Tuesday, April 23, 2013
Toyota and Honda targeted customer segments under 35
- For customers of Toyota FT-HT and Honda Jade Yuejia are youth aged 20-30 in China.
During the Shanghai Expo 2013, Toyota stunned with no less than 52 cars on display. In particular, there are many familiar models have appeared in many other car exhibition in the world. Hence, completely new concept car called the Toyota FT-HT Yuejia attract the most attention.
Toyota FT-HT Yuejia
Basically, this is a 6 seater cars have been designed to attract the young customers in China. Car ownership is quite eye-catching design as a testament to the effort to change the image boring and pragmatic former Toyota.
Do not stop there, Toyota FT-HT Yuejia also environmentally friendly thanks to hybrid drivetrain "specialty". Some features of the Toyota FT-HT Yuejia include scissor doors and frameless layout three rows of seats inside the car. In addition to this, Toyota did not announce additional information related to FT-HT Yuejia. Just know that the Toyota FT-HT Yuejia become inspired design for a commercial vehicle distributors in the China market alone.
Honda Jade
Not to be outdone, "fellow" Toyota, Honda also has a different model for Chinese youth. Jade model of Honda Civic Wagon reminiscent for the European market. In fact, Honda Jade is the production version of the Concept S car appeared in the Shanghai Expo 2012.
"Jade is designed to meet the tastes of Chinese consumers born in the '80 decade or more. They are energetic and passionate pursuit of dreams," Honda said.
According to Honda, Jade was developed primarily for the Chinese market. However, Jade is designed as a global vehicle should be able to appear in other markets outside of China.
It is expected that Jade will be assembled at the factory is a joint venture Dongfeng Honda in China. Vehicles will be sold on the market of 1 billion people from September this year.
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