Too low, can not succeed Tata Nano

- Unexpectedly reason of failure of Tata Nano too cheap to by car, and the car company from India has decided to build a new Nanos more expensive.
The world's cheapest car, Tata Nano, could not have been successful since it was put into production, although the car company from India has set many expectations when the car was first introduced in in 2008.
Since beginning to be sold from July 2009, only 229 157 units sold Tata Nano in India, although Tata plant with a capacity of 250,000 vehicles per year. Moreover, sales of the Tata Nano in March 2013 has declined to 86% incredible s with a year ago.
One reason for the lack of attractive rather special Tata Nano: the cheapest car. Priced at about U.S. $ 2,800 - or about 2,150 euros, customers do not feel this is a car.
Is understandable because the purpose of the creation Tata Nano is also very clear: "A cheap vehicle to replace a scooter." This is why Tata has to rethink its strategy and would recommend a more expensive model based on the Nano.
Basically, Tata Nano will be more expensive to build, with the same price competitors of this car. Tata Executive Director, Karl Slym revealed to Bloomberg that the Nano marketing strategy is "not difficult for anyone."
According to Slym, the scooter is not going to upgrade to the Nano because others "do not think I buy a car, they thought I buy something back suspended between two-wheelers and cars" . Those cars are going the "do not want to buy it because it is an alternative to the two-wheeler."
So, Tata wanted to create a more expensive car. According to Slym, the Tata Pixel Concept was introduced in 2011, could be the prototype for a more expensive version of the Nano.
First launched Tata Nano production still. There is still no information about the time of the new Tata Nano was built and launched.