Monday, April 1, 2013
"The three big" America the depths
- Ford dominated the charts loyal customers, GM and Chrysler also hold high rank.
Since the Japanese car manufacturers constantly launching reliable and durable cars in the U.S. (and worldwide), American manufacturers began to lose millions of dollars in revenue. This happened many years, but it looks like the three "big" of the U.S. auto industry, General Motors (GM), Ford and Chrysler are to regain position in the domestic market. Carscoop offer information that many people pay attention.
According to Experian Automotive, Ford lead in customer loyalty in the U.S.. Research Institute based in Dublin said in the fourth quarter of 2012, 47.9 percent of new car buyers decide to buy yourself a Ford or Lincoln.
Jeffrey Anderson, director of consulting and analysis of Experian Automotive, said: "Ford has established loyal customer base with many of its cars. Customer Loyalty is always a very important measure that success in car sales. "
While the car company with the "blue oval" achieved the most impressive, GM and Chrysler equally next. GM with loyal customers is 47.7%, standing in front of Toyota 46.9%.
According to market research firm LMC Automotive, the rise will increase the market share of the U.S. car manufacturer in the small and medium car segment up 33%.
When considering loyalty to specific models, Ford still leads the way with eight most popular models in a total of ten samples, the remaining two samples is GM's Chevy Sonic and Kia Forte Sedan. This study also showed that 60% of those who own Ford Fusion will continue to buy Ford.
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