Reply to Bloomberg, CEO Tata - explains Karl Slym, scooter users do not want to switch to Nano because "they did not think it was a car, it's just a simple replacement near-equal".
The reason is less attractive Nano strengths of this model at launch: the price is too cheap. Bargains has led to the Indian car company almost nothing for vehicles equipped with "not even a scooter with this." The standard does not even have air conditioning, air bags or other safety equipment other minimum.
Since its market presence in the world's most populous 2 from 7/2009, 229 157 new Nano to Indian consumers, although production line capable shipped 250 thousand units / year. In last March, car sales fell by 86% compared to the same period in 2012.
From processing reasons customers too cheap Nano car, Tata wanted to create a car more expensive than the more equipped, or rather literally a car over.
Tata is looking forward to the new models are equipped with 22% more powerful than the current engine Nano. Although the detailed parameters yet to be announced, but apparently this new engine will make the car's performance increased significantly. Along with that will certainly increase the value of the car at the price and better equipped.
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