The signature alphabet of one of New York’s most significant buildings becomes a family of clear and colorful display fonts.
For those who understand outdoor lettering as a form of public service, no landmark seems more deserving of its own typeface than Lever House. Designed by Gordon Bunshaft and completed in 1952, Lever House is celebrated for its emphasis on both technological innovation and urban values: it pioneered glass curtain wall construction, the technique that came to define the modern skyscraper, and it used its site to favor aesthetic and social considerations over the raw potential for profit. There could hardly be a project more sympathetic with H&FJ’s own values, making the opportunity to design a typeface for Lever House an irresistible commission for the then-new collaboration between typeface designers Jonathan Hoefler and Tobias Frere-Jones.
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