Hyundai-Kia paid dearly for his "phpBB"

- Hyundai and Kia are far removed stains when said round capacity to fuel their vehicles, according to Interbrand Corp.."Not specifically quantify how much the damage, but the incident did not happen gradually will look like a corrosive acid on the two Korean brands", CEO Intebrand Japan Masamichi Nakamura said yesterday.
"Remember that the value of the brand is not only located in the financial figures but also constituted by the image and reputation of the brand," he said.
Hyundai is currently ranked 57th in the 100 largest global brands with a value of about 7.5 billion while the Kia brand value ranked 87th with $ 4.1 billion.
Two brands come from the land of Kim Chi this week were U.S. Environmental Protection Commission uncovered about the lies about the fuel consumption of a third of the cars sold here in the past two years.
Immediately after this shocking news shares of Hyundai and Kia in Korea lagged brake with numbers respectively 7.2 and 6.9 percent, the lowest figure since more than a year.
Although Hyundai and Kia just admit that this is nothing less than "process errors" but under U.S. law, they will have to paste the stamps specs on all the car windows in the "phpBB". According to calculations, this will be a record on the number of vehicles recalled because the same error.
The bad service in this respect could be made brothers Hyundai - Kia losing about $ 360 million for the glued label in the United States, according to figures given by the leading financial analysis company in Korea KTB Investment @ Securities.