Harley-Davisdon - favorite motorcycle brand women

- According to data released by Polk, Harley-Davisdon the motorcycle brand with the largest number of female clients in the U.S. market.For years, Harley-Davidson has been actively struggling with a stereotyped imagery of customer groups "gut". Accordingly, many people have the opinion of those older white men like and buy a new Harley-Davidson.Harley's Campaign stereotypical American car company is an effort to change that image. Campaign ads showed real customers and the diversity in age and gender of the Harley-Davidson buyers.
 Against Prejudice is a difficult task, but Harley-Davidson back in the hands of a lucky number for the authentication data proving their product line is the youth, women and minority communities preferred. These are the data by research firm Polk auto industry - making motorcycles.
Specifically, Harley-Davidson motorcycle brand is leading the U.S. market in 2012 in the number of young clients, aged 18-34, women, African American and Latino. Moreover, the number of customers tends to continue rising over the next 5 years.
According to Polk Company, Harley-Davidson of vehicles delivered to customers in the 18-34 age children is 20 times higher than the nearest competitor in 2012. In addition, Harley-Davidson is the most popular brand of American women. Motorcycle sales to women of all other brands combined with Harley-Davidson is not. Meanwhile, half of Africa and Latin Americans are buying Harley-Davidson.
"We do not just simply motor production. Instead, we followed more freedom for the individual," said Mark-Hans Richer, chief marketing officer of Harley-Davidson, said. "The desire to express himself has brought customers to the Harley-Davidson line. Vehicles Our global, characterized and expressed human culture and history."
Yet, the data also showed that the company Polk's Harley-Davidson motorcycle company leading the U.S. market in the rate of male clients, whites aged 35 or older in 2012. However, the growth rate of this group is not in the young, women, African Americans and Latin.
"We have a saying" do not do the same Harley-Davidson. "Our customers too. Harley-Davidson's customers come from many different cultures, background and different generations. Together all a conception of life, "he said Richer.