GM "reunited" with Facebook after 11 months

- GM has decided to collaborate again with Facebook for the promotion of its new products.
In May last year, General Motors has decided to stop the program to promote products on Facebook, as the largest U.S. automaker said that they paid advertising on Facebook does not have much impact on consumers.
After nearly a year to stop the program to promote products on Facebook, General Motors has just confirmed voiced renewed partnership with Facebook, but it does not explain the reason for the return. During the past 11 months, the most significant changes in the Group's GM has dismissed former CMO Joel Ewanick, who is said to play a major role and decided to end the relationship between GM and Facebook in in 2012.
"Chevrolet is testing a mobile advertising solutions, including Facebook, as part of the" Find a new way, "Chris Perry, Chevrolet's vice president in charge of marketing and sales announced on the official website company. "Today, Chevrolet is launching a pilot campaign first appeared in the car industry."
GM did not disclose the amount that companies spend on Facebook, however, in 2011, General Motors spent about $ 10 million for the campaign on the biggest social networking world, and according to statistics , the advertising on Facebook has grossed $ 3.1 billion to GM.
"We've had a direct dialogue with GM in the past 12 months, and have come to a decision for GM back on Facebook advertising. We look forward to working more closely with GM in the coming weeks and months to come, "Facebook spokesman said.