Wednesday, April 24, 2013

Car Manufacturer Ford Escort brand revival



The Escort name has not been dismissed in the plans of the U.S. carmaker Ford has just introduced the new concept Escort.
Ford car maker's U.S. really wants to change the image when it is started descending Escort model by using the Focus and the move was first deployed in Europe in 1998 and the years then in the North American market.
However, this name has not been dismissed in the plans of the U.S. automakers Ford has just introduced the new concept Escort.


Ford Escort brand was revived by the company to exploit market segment of the compact car segment when China last year accounted for 25% of cars sold in the country (5.5 million units). Ford Focus is sold in China but only in sedan form.
Model Escort on the concept clearly identified as a sedan and if you look at this car, the viewer is immediately struck by its heatsink and headlights fitted LED technology.
In a statement, executive director of design for Ford in Europe and Asia-Pacific, said Martin Smith "Concept Ford Escort that idea that you can have a compact car with high aesthetic level without losing the important features such as space for families or pay too high a price. "
If the car is put into production, and if successful the theory is correct, then there is no reason to sell Ford cars in only the Chinese market, especially when the name of the brand This was familiar to many people.

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