Recent research results show that young people tend to choose the car model of South Korea and the United States instead of Japan like before.It is shocking news for the Japanese car manufacturer has been famous magazine Edmunds released after a long time of research. This is in contrast to five years ago, when more than half of young customers choose the Japanese car brands like Nissan, Honda, Toyota, Subaru and Mazda.
Edmunds said that in recent years American automakers have committed to launch more small cars price and fuel economy to win the customers and they have been the most successful. Meanwhile, Kia and Hyundai from South Korea are catching up faster youth gu with the "weapon" of technology, equipment and design, so it was quickly conquered many young customers.Korean cars, America is about
Young customers tend to choose Korean car, American car instead of Japanese.
Specifically, the number of car buyers aged 18-24, the rate select Japanese vehicles declined 10% in the period from 2008 -2012, while the proportion of choose American cars rose 2% and select the Korean car 7% during the same period.
This result corresponds to the U.S. car market share in the young group of customers has increased from 35.4% in 2008 to 36.8% in 2012; while the Japanese car market share dropped from 50.6% to 42.9% in the same period. In particular, Korean cars have miraculous growth: about 10% of new car customer group aged 25 to 40 years selected in 2012, doubled compared to the choice of this age group in 2008.
No comments:
Post a Comment