Ford representative in Vietnam, said Ford EcoSport is a strategic card to American car manufacturers to promote sales in 2013 and the following years.
Fourth model in one global Ford strategy was first introduced in India last January. Designed to conquer the urban and road terrain, the all-new Ford EcoSport is the ideal vehicle for urban customers who have personality and favorite picnic. Vehicles are designed with four criteria: smart, green, safety and quality.
Ford Ecosport will debut at the Bangkok Motor Show next week
Matt Bradley, president of Ford South East Asia, said: "The small sport utility vehicles this stylish only help Ford added a new segment in Southeast Asia, but also help the company establish a distribution new vehicle segment for the region. EcoSport is the sport utility vehicle while also having the flexibility to city, a spacious SUV, medium fast, outstanding fuel economy with reasonable price of a compact car. "
Ford EcoSport will play a role as a high clearance vehicle of Fiesta, use engine EcoBoost advanced to 1 liter, but for a capacity of up to 118 horsepower.
One of the highlights is the EcoSport use of Ford's popular EcoBoost engine, with a capacity of 1 liter capacity 118 hp and torque of 169 Nm in the range of ultra-low 1,300 rpm - 4,500 rpm / min. Engine comes with a 5-speed manual gearbox technology and dual variable valve opening time (Ti-VCT) to improve performance as well as fuel economy.
EcoSport will be produced at the Ford factory in Thailand was built in Rayong with an investment of $ 450, which is considered the foundation for further development by Ford in Southeast Asia.
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