In October 1913, Ford's revolutionary initiative of automatic production line commenced operation in Highland Park assembly plant in Michigan.By 1916, the plant has an output of more than 585,000 Model T cars a year. This initiative continued success and proved to be more effective in reducing the cost of the car in the next year.
One hundred years later, a similar process with continuous improvement is driving Ford's unprecedented expansion in the Asia Pacific (AP). Despite the difficulties due to the ongoing debt crisis in Europe and political deadlock in the U.S., AP region continues to prove to be optimistic area for business development.
Yong Tang, Senior Economic Officer at the global headquarters of Ford in Dearborn, Michigan, said: "We are very excited to see the positive signs of economic recovery in major markets such as China and a certain region in India. We also expect an improvement in economic growth and breakthrough in the Asian market. Yong also indicates a strong design link between the markets in the region. Accordingly, economic growth in major markets such as China will promote and provide benefits to other developing markets.
Ford Explorer 2013"We expect that the economy continued growth of China will be the good signal for the mining industry in Australia, which is currently heavily dependent on sales of commodities such as iron ore supply to China Korea, "Yang said, the low car ownership in the emerging markets in the AP region also is a great opportunity for the automotive industry development.
As the economy continues to develop, and many customers in AP are eligible to buy a car, Ford is promoting the construction of models leading quality, fuel efficiency, safety and intelligence with a series of programs to introduce new car in 2013.
Dave Schoch, president of Ford Asia Pacific said: "We are ready for a great year for Ford in the AP region."
Mr. Dave Schoch, president of Ford Asia Pacific
"With the increasingly diverse collection of Model A Ford superiority, increased productivity and system services, sales development, we will continue to advance further in 2013 with a lot of work to do waiting ahead. "
First of all is the work related to the model. In 2013, three all-new models - Kuga, EcoSport and Explorer - will be introduced throughout the AP region. Fiesta top models also improved to further confirm the location of Ford in the small car segment.
Starting with the introduction of the Kuga car in Chongqing on December 1, the consumer has to admire of Ford's kinetic design language, featuring new global grille is being introduced across the entire product line of the company.
Customers appreciate the quality and meticulous design of the product through improved material quality, beautiful design and a quiet interior space.
Kumar Galhotra, who led the campaign for Ford product development AP
Kumar Galhotra, who led the campaign to develop products for Ford AP, said that the new models are equipped with smart technologies and environmentally friendly Ford EcoBoost 1L also contributed to Ford instead change the outcome.
"Kuga has a modern and sporty design, is equipped with smart technologies such as Auto-open after being activated by the foot," he said.
"EcoSport car will conquer the consumer by beautiful design and versatility of the car. In addition, we also improve vehicle stylish and fashion Fiesta they are popular as ever, "Galhotra explained.
Top powerful Explorer cars Ford will also shine in the AP region as the company continues to implement plans to introduce more than 50 new vehicles and powertrains in the region by mid-decade.
"Is not create prosperity automotive industry, but the auto industry created prosperity. It creates dynamics and the diversity of human activity with the increasing trend and hardly stopped ".
In 2013, Ford will move ahead with accelerating momentum, introduces consumers to the preeminent form of products than ever before.
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