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Elena Ford is 46 years old is the daughter of Greek billionaire Stavros Niarchos and Charlotte Ford - the only heir of Henry Ford. Elena started working at Ford since 1995. Before being appointed to the new position, she served as the global marketing director of Ford in the past four years.
She Elena Ford will bear a new responsibility
With his new role, Elena Ford will run a new department responsible for improving the efficiency as well as the standards of global dealer network of major automobile manufacturers U.S. No. 2, at the same time become No. 2 in the Ford family holds full regulatory Tier 1 list of agents of the company, along with Bill Ford, Chairman of Ford Motor Co. Ford family members holding 40 percent of the company's class B shares - non-voting shares allows operating control.
Ford is not a business capital company operating under the motif families, evidence for many years Ford not to hold senior leadership positions, instead totally believe in firm financial management leadership of CEO Alan Mulally after him from Boeing in 2006. This is the first time in nearly two decades a member of the Ford family was appointed to the senior leadership of the company and was the first woman in the Ford family hold a significant position in the Group Name this language.
According to experts, this move by Ford shows simmering ambition to restructure the parent company's marketing capabilities, especially for the Lincoln brand and improve its position in a number of key markets weak capital is left open as Europe and China
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