»Prejudice" rich second generation "of the day
China >> Ladies love supercars
Last year, the number of millionaires in China grew 31 percent to more than 1.1 million people, with an average age of only 39, less than the 15-year-old American and European millionaires. The automobile club, only existed for about 2 years now, is the place for members to "show off" the car and the car manufacturers looking for additional customer support.
"Car Culture is developing rapidly in China," said Jose Cremades, a distributor of car Tramontana of Spain, said. "The older generation still saving ideas, and the new generation prefers consumption."
Shopping needs of the Chinese supercar comes from economic growth rate of 9.7%, rising property prices and the appreciation of the yuan. According to the Boston Consulting Group, China is the 3rd country with many millionaires in the world, behind the U.S. and Japan. Meanwhile, according to the consulting firm Bain & Co., Luxury consumption of water can be increased by 35% this year.
Zhang Kuan, owner a Lamborghini LP640 blue, founded the SSC, the first sports car club of China, in 2009, with the first 12 members to each other through mutual friends and a place Forum on the internet. Zhang worked in the financial sector.
250 members
The number of members of the SSC is now over 250, aged from 18 to 60, women make up about 10%. Similar clubs was born in the city of Chongqing and Yunnan, Zhejiang and Fujian. Regular activities of the club include: dinner, held on driving on the track in Beijing, Chengdu and Qingdao, and other community activities, such as charity.
"Many Chinese people do not have the concept of super cars and sports cars," Zhang, 32, said. "We need to help them learn about sports cars and supercars. It is a work of art. "
Wang Yuling, 28, a member of the Sports Car Club of Yunnan, which owns two Porsches, including a Cayman S Black. She bought his first sports car in 2008 when the company runs a modeling and event. Wang said joining the club has helped her to understand more on machinery and cars.
"When they meet, they are like a big family," Wang said. "I've learned a lot from the members of the club." Localism
The Automobile Club of China by foreigners, such as the Ferrari Club of America and the Porsche Club Hohensyburg in Germany, in that they are organized by location, not the brand.
Member of the Sports Car Club in mainland China also younger and more dynamic, said Tania Cremades, director of market development of its Chinese Tramontana. The company has sold 13 cars in China last year, all customers are aged 25-28 years.
"In Europe, many players own both a car collection. It's like a car museum. Here, the younger believers, they want to use the car, motor show of strength, "Cremades said.
Most of the wealth is concentrated in Beijing, Shanghai and Guangdong, as reported by the prosperity of the Hurun Research Institute released on 12/4/2011.
Potential market
More than 500 car exchange held at the Shanghai F1 track in early May / 201
Bugatti has sold the first car in China in 2008. The company is stepping up marketing activities at the auto shows in Beijing and Shanghai, sponsored the program a test drive. "We can not ignore such a potential market," said David Hu, Sales Director of Beijing Mei He Zhen automobile company, Bugatti's official dealer in China, said. "Access to the Chinese market is a natural step."
Meanwhile, Aston Martin has sold 5 pcs One-77 for the Chinese market before the car showroom. Worldwide, only a total of 77 units.
"We really see the potential here," said Matthew Bennett, Managing Director Asia-Pacific of Aston Martin Lagonda Ltd., Said. He expects total sales to of Aston will increase more than 2 times compared with about 100 cars last year. "Young people more likely to be attracted by the brand. I would be very surprised if China is not Asia's largest market for Aston Martin this year, "he said
Chinese customers buy Porsche and Lamborghini are usually between the ages of 25-35, younger customers in North America and Europe about 10 years old.
Porsche expects record sales in China this year, with over 20,000 units, after lifting vehicle production for the market by 63%.
"China's economy has grown strongly over the past 10 years, giving people a chance to get rich quick and early," said Helmut Broeker, director of Porsche China, said.
China will overtake the U.S. to become the world's largest Lamborghini market this year, according to company estimates. Italian sports car maker aims to increase sales by 46% to more than 300 cars in China this year, in part because demand for model Aventador LP 700-4 $ 1 million here.
Andy Wong, 27, Chairman of the Club Shanghai super car, which owns 4 sports cars, including a Lamborghini and a pink white. Members of the club often organizes birthday, driving on the track in Shanghai last week and met two weeks / times.
Wong, who works in the field of real estate, said: "If you have to go through a bad day, or discomfort in the evening, I brought the car to run a few laps and then feel pretty more. "
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