2012 BMW overtook Toyota to become the car brand "expensive" in the world. To do this, Toyota had to overcome a lot of scandals in recent years, they have done very well in overcoming difficulties. And success shows the change in the way service is president Akio Toyoda emphasized brought many positive effects.
Each chart has a different outcome, based on subjective opinion, as well as the factors that make the unit rank
The success of the Toyota make sure to include proper direction of their development in recent times, which is aimed at the development of hybrid vehicles, fuel savings are very welcome to the market. For example, the company's Prius can say that the combination of the most advanced technology on the market today, but it also does not take away the personality and highlights of the Toyota.
Toyota's brand has always known how to get the most satisfaction of our customers. The product of their access to the most popular subjects, the purpose is to attract large number of customers loyal to the brand. But towards the common class customers but Toyota still very well cared for quality products and offer a reasonable price, this is basically quite difficult because the new technology requires a relatively cost most of the manufacturing process.
The question is why the BMW Toyota slip to outperform in this tough game and make yourself harder to fall into second place in the ranking brand in 2013? According to the survey, the main reasons is because too little BMW launched new models in 2012, they seem to neglect the introduction of new models in 2012 compared to previous years and to take advantage accidentally compared with rivals still diligently working capital and "very playful", especially automakers originating from Japan.
To learn more about the nature of the problem, we look to the BMW and the manufacturer requested to provide a list of new vehicles that announced its launch in 2012. And here is the result:
- 3 Series Sedan
- 5 Series Active Hybrid
- M5
- 3-Series 4-wheel drivetrain
- 3-Series Active Hybrid
- 640I Gran Coupe
- M6 Convertible
- X3 with N20 engine
- X6 M LCI version reconstruction
- M6 Coupe
- 7 Series LCI
- Active Hybrid 7 Series LCI
- X1
- 135is
It suddenly occurred to me based on the above list that BMW did not sit in 2012, but they lost out on first place in the hands of Toyota.
A further surprise is No. 5 has been a usurpation of Nissan, while the No. 3 and No. 4 are still two familiar names Mercedes and Honda. Nissan CEO Carlos Ghosn is the great people in enhancing its reputation in recent times, by Nissan which previously only known as a cheap brand.
Ranking with this element of surprise that we turn to the question above results are based on research and what factors help them determine exactly that.
This is the report of the marketing consulting firm Millward Brown, a member of the WPP Group advertising giant based in London. They claim to have research, work on strategy and business performance of 90% of the leading automobile brands in the world. 2 key elements to build this chart is the result interviewed over 1 million consumers and financial analysis of each business car company.
To test the accuracy of these rankings, let's take a look at some similar charts of other financial companies. And no surprise that Toyota is still the leading brand in the world, but the difference is that BMW dropped to No. 3, while Volkswagen climbed to No. 2. It is an amazing brand line of products ranging from motorcycles, jet, such as Honda mower ... back behind Mitsubishi - brand new been struggling to have a foothold in the market U.S..
Contradiction more, so we see the results of the consulting firm of the stature leading brand is Interbrand. Their ranking was established based on three factors: financial performance, the importance of brand in the purchase process, and some mathematical calculations. 3rd factor to classify over 10 brand attributes will be graded on a scale from 1 to 100. And in the top 100 global brands by Interbrand, Toyota once again topped, BMW is in 3rd place behind Mercedes, Honda is back at No. 4, put on VW and Porsche.
And finally, make sure to confirm the results, we consult with a trusted source of information that other American Consumer Report 2012. This report is based on telephone interviews with 1,764 clients this country. This report reflects the survey of American consumer brand with a 7 car based on factors such as: safety, quality, value, performance, sleek design, advanced technology, user-friendly the environment and the user. The report also considers the assessment of consumers rely on a car, not to represent the brand. And no surprise that Toyota is again located at No. 1, 3rd Honda, Ford ranked No. 2 and Chevrolet in fourth place.
After the evaluation study and reference, we see a chart with a different outcome, based on subjective opinion, as well as the factors that make ranking units. However, Toyota has always said they are the most expensive brand in 2012, topping all charts.
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