Test cutting costs, eliminating the cumbersome procedures, simple design, using cheap materials, outsourced design and technology is the key to lowering the cost of China. Now they can sell for $ 6,000, half of Toyota's cheapest model..
Ten years ago, Chinese people do not think they will buy a domestic car, not just by stealing a design decision, but also due to poor quality and safety.
But now things get better. Many models do not simulate the same while the quality is acceptable. China through the car considered the property. For them, the time is now "the car just enough" for the needs, not too picky, and more or less do not need a brand. The good news for the world's auto industry.
Products such as Panda and Great Wall Haval H3 not only sell well in domestic market but also appear in Indonesia to Egypt, Ukraine. We help China hit a record level of exports, despite slower economic growth. Expected to produce 1 million vehicles in 2012, up from 850,000 last year. Some experts also offer growth rate of 50%, to 1.25 million.
Officials in large corporations fear development policy "good enough" will make fierce battle with the way that the industrial world is operating. General engineers always repeatedly said that they cut all the way, using available design and application of new methods. But Chinese cut more than that, up to 30-40%.
GM and Toyota took five years to develop new vehicles, China just two and a half years with the cutting process. Of course China at lower cost than sacrifice quality standards. When open, the foreign firms selling to the rich Geely also focus on the poorer classes. They were right. There are more than 100 domestic car brand launched until 2000. Very simple method is to copy the design from renowned manufacturers.
But that time has passed. The professional company began to grow, along with the need for "legitimate" than from the manufacturer. Human resources in the design not enough firms to outsource, and a growing company like CH-Auto, IAT Automobile Technology; TJ Innova Engineering & Technology.
Chinese design firms follow the same path. They often do not create entirely new product that incorporates trends from the foreign company. "That is not the copy, which simplifies", CH-Auto's director told Reuters. Subjects who earn $ 7900-9500 per year, CH-Auto not be too picky.
2005, Geely hiring CH-Auto Panda design and solutions both options are minimal elements of the Toyota Aygo. However not copy, CH-Auto also studied Panda model to find out how to make the details from the local company. If any part is hard too, CH-Auto new copy Aygo and international accessories company.
"Our goal is not to copy that simulate nearly identically Aygo," said an official of the CH-Auto.
A typical example is the system framework Panda does not guarantee stability when cornering, by hanging and fixtures completely different Aygo, which using monolithic presses. Use light materials that Toyota Aygo is also very expensive, not suitable for customers of Panda.
Solution of CH-Auto and Geely, nothing else is taken often that Chinese steel is available. Panda frame into two parts, upper and lower, simplify the structure and assembly of the two sections. To overcome the weakness, Geely focus on the solution against noise and vibration to create a sense of drive was not too bad. By the way, Panda cost only half the Aygo.
Design steps, but the quality and safety of Chinese cars is still at a distance than American or European cars. The manufacturers made very few attempts. Government safety standards, but is not required to be tested many times to ensure safety before production.
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