Japanese auto increasingly less attractive to young America

The U.S. and South Korean car manufacturers are increasingly scoring with younger customers in the U.S., while the Japanese brands are losing market share.According to the latest survey by market research firm RL Polk & Co.. and professional site Edmunds.com, from 2008 to 2012, "the trio" GM, Ford and Chrysler have raised their share of the U.S. auto retail market added 1.9 percentage points in customer segments aged 18-24 years, and 1.5 percentage points in customer segments from 25-34 years old.

 Meanwhile, the Korean car brand has raised additional market share respectively 6.8 and 5.1 percentage points.

 

                                Japanese auto increasingly less attractive to young America
After losing a generation of customers into the hands of the Japanese carmakers, led by Toyota and Honda, the trio GM-Ford-Chrysler of the U.S. auto industry is regaining market share in the small car segment - the segment of young customers. The market share of the U.S. automobile manufacturer in the small and mid-size car segment is expected to increase by 33% next year, from 26 percent in 2009, according to market research firm LMC Automotive.