Thursday, March 21, 2013

February: BMW sales continue to "outperform" Audi and Mercedes-Benz

 In February, BMW sales worldwide rose 7%, over No. 2 rival Audi (up 3.2%), while the Mercedes-Benz down 5.8% over the month before. Calculate the first two months of 2013, Audi BMW sold more than 407 vehicles. Meanwhile, Mercedes-Benz slipped to third place, selling 37,229 fewer vehicles than BMW.


Thus, BMW has regained its leading position in the luxury car segment globally thanks to revenues from the X1 SUV with an increase of 40% and 3 Series up 26%.

Speaking to reporters, said Ian Robertson, BMW sales director said, "BMW is growing and will continue to come up with new models this year."

Not only BMW, the German luxury car manufacturer recognized the significant revenue increase from two potential markets are China and the United States. This will make up for the shortfall from the European market are faced with the lowest growth rate since 1990 up to present.

Although consecutive leader in BMW sales but also to prevent the rise of Mercedes-Benz when it is in the hands of those strategic posts like the S-Class, A-Class, E-Class and the four-door coupe CLA flaming Rich on its way to showrooms worldwide.

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