Told the Autocar, CEO of Rolls-Royce, Torsten Muller-Otvos, said: "Monopoly is unique or very important to Rolls-Royce attract customers and generate profit for the company . The launch of new models like the Rolls-Royce Wraith would not entail the occurrence of a series of new models in the near future. "
Rolls-Royce Wraith Coupe will be available in the fall of this year for £ 215,000 basic. According to Torsten Muller-Otvos, Rolls-Royce will be carefully considered before making a decision further expansion of its product range.
"We want to promote atrophy brand new direction, but we must act carefully," says Torsten Muller-Otvos said. "We have a tradition more than a century, so it is a responsibility that we must respect. In fact, we do not find ways to increase production, we have no place to plant development and we look forward to the monopoly in every car we make, it will bring Rolls-Royce. "
"It would be easy to look at the creation of the car cost £ 150,000, but the reason for us to be able to sell cars priced below 200,000 Table is because our cars are rare. Monopoly is a Rolls-Royce principles set out and that is why Rolls-Royce does not follow any trend. "
Torsten Muller-Otvos also revealed that the new product will likely be launched in the next few years. However, Torsten Muller-Otvos has refused to rule out the possibility Rolls-Royce will build an SUV to become Bentley competitors in this segment, he said the SUV boom in the market such as Russia, China, Brazil would make Rolls-Royce to participate in this new market segment.
"I would not rule out any segment, but I can not imagine an SUV in our product line as I stand here today," said Torsten Muller-Otvos said. "No one customer give us hints about the car. They tend to shop for your own personal garage and choose the best car to get to it, can be a Rolls-Royce, a Range Rover and a Ferrari for the needs of private use. They want the best in the world. "Each Rolls-Royce always different one
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