Ferrari - the most powerful brand in 2013

According to the latest publication of the consulting firm Brand Finance, Ferrari is considered the most powerful brand in 2013.
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Despite the limited market and modest, but Brand Finance said Ferrari has achieved the highest assessment rate by this renowned car manufacturers possess good financial metrics such as net profit, average revenue / customer, spending on advertising and marketing as well as measure the quality (fidelity and influential brand).

                                       Ferrari brand has always been a special attraction
So, Brand Finance conclusion that Ferrari is not only beyond the major automakers like BMW, VW, Mercedes-Benz, Lexus, Audi, but also ranked above all other brands around the world.

Welcome honor, Ferrari President Luca di Montezemolo said: "We are very proud of our achievements. This shows that even in the extremely difficult economic situation, Italy is still one of the world's best business environment. "