Thursday, April 4, 2013

Toyota vehicles subject to recovery still attract tourists


Xe Toyota thuộc diện thu hồi vẫn hút khách- If you think the recall associated with large numbers in 2009 is still dogged and persistent negative impact on the brand Toyota, you were wrong to!According to a survey by the University of North Carolina (NCSU) conducted in recent times, recalls "little or no impact" affect the way consumers perceive brands Toyota. Robert Hammond, an associate professor of economics at NCSU, said the survey was conducted on the used car market to eliminate external factors such as stimulus policies, marketing campaigns and the product is not related to the recall.After reviewing the average selling price of cars subject to recall for sudden acceleration, the researchers realized that customers are still willing to buy these products. In general, the price of used cars and be listed down nearly 2% recovery.
 

             Many people still choose to buy the cars Toyota used and subject to recovery (Artwork).So, the cause of slow growth in sales of Toyota? Compared to the same period last year, Toyota's sales in the first months of this year were up 7.5% thanks to abundant storage of vehicles. However, Toyota car sales market in the January / 2012 has increased at a rate lower than the industry average.
With the production line back to normal after the earthquake and tsunami last year, Toyota probably need more research on strategies to improve sales.

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